Challenge
Following a division merger, improve Cross-Selling capabilities and extend the campaign management and customer data base with a harmonized, customer value-based CRM approach supporting both divisions.
Contribution
Planning, design, execution and reporting of Cross-Selling, Inbound, Outbound, Lead, and Market Research campaigns. Data management extension. Concept design of value-based customer dialogue and Privacy/Permissions framework. Testing.
Outcome
Cross-Selling campaign capabilities operational across both divisions. Harmonized CRM approach implemented.